Once upon a time (12 years ago), I worked as a desktop publisher (Polygrafin EFZ) in a print house in the heart of Bern, Switzerland—obsessed with letter spacing and enamored with the smell of ink. There was no better high than seeing a client’s eyes light up as they took in their freshly printed product, breathing in that new-paper scent.

As time went on, the ink faded, and projects became scarce. It was time for a change, but you don’t just jump from first to sixth gear (yes, the car I learned to drive was a manual with six gears). So, I embarked on a three-year program to dive deep into User Experience and Interaction Design.

I couldn’t bring the smell of ink into the digital world, but I carried over my love for details, systematic thinking, and the drive to see that same spark in people’s eyes—excited not just about the product, but about its future and the users it serves.